Table 2. Baseline demographics of survey completers.

Characteristic	Participants (n = 486)
Gender	414 (85.36%) Female (1 missing)
Age (mean, SD)	51.81 (11.56)
Ethnicity	Black British/Caribbean/African	2 (0.41%)
	Mixed and others	33 (6.79%)
	None selected	3 (0.62%)
	South Asian	6 (1.23%)
	White British/Irish	442 (90.95%)
Highest level of education completed	No qualifications	5 (1.03%)
	O/A level or equivalent	129 (26.54%)
	University degree	350 (72.02%)
	None selected	2 (0.41%)
Baseline BMI (mean, SD)	33.14 (6.52)
Baseline weight (mean, SD)	91.37 kg (18.38)
Diet and/or exercise to lose weight	Both	407 (84%)
	Exercise only	10 (2%)
	Diet only	65 (13%)
	Missing	4 (1%)
Heard about study	Involved in another weight loss study	21 (4.32%)
	Online advertisement	145 (29.84%)
	Other	299 (61.52%)
	Through a friend/family member	21 (4.32%)