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. 2018 Jul 27;6(7):e153. doi: 10.2196/mhealth.8185

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©Amnesty LeFevre, Maria A Cabrera-Escobar, Diwakar Mohan, Jaran Eriksen, Debbie Rogers, Annie Neo Parsons, Iman Barre, Youngji Jo, Alain Labrique, Jesse Coleman. Originally published in JMIR Mhealth and Uhealth (http://mhealth.jmir.org), 27.07.2018.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR mhealth and uhealth, is properly cited. The complete bibliographic information, a link to the original publication on http://mhealth.jmir.org/, as well as this copyright and license information must be included.

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Incremental cost effectiveness acceptability curve of years 1-5 of MAMA implementation vs status quo in Gauteng, South Africa. Using the South Africa’s gross national income (GNI) per capita for 2015 of US $6,080 as the threshold, program activities have a 100% probability of being cost effective. At lower willingness pay thresholds, the probability of MAMA being cost effective increases over time as the number of users increases along with anticipated health effects. DALY: Disability adjusted life years.