Table III.

Descriptive statistics and reliabilities of the original FCQ

Item number	It is important to me that the food I eat on a typical day	Median	IQR
1. Health and natural content		3.52	2.18
22	Contains a lot of vitamins and minerals	3.74	1.96
29	Keeps me healthy	3.96	1.69
10	Is nutritious	4.45	1.35
27	Is high in protein	3.11	2.13
30	Is good for my skin/teeth/hair/nails	2.94	2.40
9	Is high in fiber and roughage	3.38	2.00
2	Contains no additives	3.62	2.14
5	Contains natural ingredients	3.96	1.76
23	Contains no artificial ingredients	3.86	2.00
3	Is low in calories	2.66	2.19
17	Helps me control my weight	2.87	2.40
7	Is low in fat	3.15	1.95
31	Makes me feel good	4.20	1.69
	Cronbach’s α: 0.90
2. Mood		2.72	2.44
16	Helps me cope with stress	2.21	2.42
34	Helps me cope with life	2.56	2.55
26	Helps me relax	2.55	2.47
24	Keeps me awake/alert	2.06	2.41
13	Cheers me up	3.21	2.69
	Cronbach’s α: 0.82
3. Preparation convenience		4.03	1.79
1	Is easy to prepare	4.07	1.80
15	Can be cooked very simply	4.19	1.68
28	Takes no time to prepare	3.65	1.96
	Cronbach’s α: 0.83
4. Price and purchase convenience		4.36	1.52
6	Is not expensive	4.26	1.69
36	Is cheap	4.13	1.60
12	Is good value for money	4.62	0.94
35	Can be bought in shops close to where I live or work	4.29	1.62
11	Is easily available in shops and supermarkets	4.40	1.45
	Cronbach’s α: 0.78
5. Sensory appeal		4.42	1.43
14	Smells nice	4.35	1.56
25	Looks nice	4.43	1.37
18	Has a pleasant texture	4.24	1.66
4	Tastes good	4.74	0.80
	Cronbach’s α: 0.65
6. Familiarity		3.86	1.76
33	Is what I usually eat	3.92	1.62
8	Is familiar	4.15	1.61
21	Is like the food I ate when I was a child	3.44	2.10
	Cronbach’s α: 0.71
7. Ethical concern		2.43	2.49
20	Comes from countries I approve of politically	1.53	1.95
32	Has the country of origin clearly marked	2.99	2.70
19	Is packaged in an environmentally friendly way Cronbach’s Alpha: 0.67	2.79	2.11
	Cronbach’s α: 0.71. mean: 3.47

Notes: n=1,050. Five-point Likert scale was used