Table 2.

Associations between demographics and receipt of direct mail/email coupons in the past 6 months, PATH Study, 2012–2013

Characteristics	Nonsmokers at T0		Current smokers at T0
	% received direct mail/email coupons	AOR (95% CI)	% received direct mail/email coupons	AOR (95% CI)
Age (years at T1)
18–24	9.8%	1.53 (1.10, 2.11)	26.4%	2.46 (1.51, 4.01)
25–34	14.1%	2.54 (1.81, 3.57)	40.1%	4.66 (2.80, 7.77)
35–44	13.8%	2.54 (1.81, 3.56)	41.3%	4.91 (2.90, 8.32)
45–54	14.7%	2.65 (1.90, 3.69)	39.1%	4.40 (2.68, 7.22)
55–64	11.6%	1.97 (1.41, 2.77)	32.0%	3.20 (1.93, 5.29)
65–74	8.8%	1.40 (0.96, 2.05)	21.5%	1.86 (1.08, 3.19)
74 or above	6.4%	Ref.	12.8%	Ref.
Gender
Male	11.6%	0.94 (0.85, 1.04)	32.1%	0.75 (0.69, 0.81)
Female	12.1%	Ref.	39.3%	Ref.
Race/ethnicity
Hispanic	9.9%	0.65 (0.54, 0.78)	26.5%	0.59 (0.51, 0.69)
Non-Hispanic White	12.3%	Ref.	37.9%	Ref.
Non-Hispanic Black	14.8%	1.02 (0.88, 1.17)	33.5%	0.80 (0.69,0.92)
Non-Hispanic Other	8.3%	0.64 (0.50, 0.84)	30.6%	0.78 (0.65, 0.93)
Undetermined	11.0%	1.08 (0.28, 4.17)	41.2%	1.36 (0.51, 3.61)
Education
<high school/GED	10.6%	1.32 (1.09, 1.59)	34.4%	1.20 (0.99, 1.46)
High school	12.4%	1.46 (1.23, 1.73)	34.8%	1.19 (0.98, 1.45)
Some college with no degree	14.6%	1.63 (1.43, 1.86)	38.2%	1.33 (1.12, 1.57)
Bachelor’s degree or above	9.5%	Ref.	31.5%	Ref.
Undetermined	6.9%	1.50 (0.45, 4.99)	23.7%	1.84 (0.85, 3.99)
Poverty status
<100% poverty line	13.1%	1.21 (1.01, 1.44)	37.5%	1.22 (1.09, 1.36)
100–199% poverty line	14.4%	1.28 (1.11, 1.48)	37.1%	1.17 (1.04, 1.32)
≥200% poverty line	11.7%	Ref.	34.4%	Ref.
Undetermined	6.5%	0.58 (0.45, 0.76)	25.3%	0.75 (0.63, 0.88)
Census region
Northeast	10.2%	0.95 (0.79, 1.15)	32.3%	0.99 (0.87, 1.14)
Midwest	13.3%	1.19 (0.99, 1.41)	40.4%	1.31 (1.14, 1.49)
South	12.8%	1.15 (0.96, 1.38)	35.3%	1.10 (0.97, 1.25)
West	10.5%	Ref.	31.9%	Ref.

Adjusted for all variables in the table. Bold estimates are statistically significant (p < .05).