Table 3.

Self-Reported Marketing Exposure by Product, Channel, and Tobacco Use Group (National Youth Tobacco Survey 2014, n = 20685)

	Nonusersa (n = 17096)b	Single usersa (n = 1822)b	Dual usersa (n = 885)b	Poly usersa (n = 882)b
Tobacco marketing
Mean (SD)c	7.3 (3.1)	7.6 (3.2)	7.9 (3.3)	7.9 (3.4)
Retaild	2.6 (1.2)	2.7 (1.2)	2.8 (1.2)	2.8 (1.2)
Internetd	2.5 (1.0)	2.7 (1.1)	2.7 (1.1)	2.6 (1.1)
Printd	1.3 (0.9)	1.4 (1.0)	1.5 (1.0)	1.4 (1.1)
TV/moviesd	1.9 (1.0)	2.0 (1.1)	2.00 (1.1)	2.0 (1.1)
E-cigarette marketing
Mean (SD)c	5.3 (3.4)	6.1 (3.5)	6.7 (3.6)	7.1 (3.7)
Retaild	1.7 (1.2)	1.9 (1.2)	2.1 (1.3)	2.3 (1.2)
Internetd	1.2 (1.0)	1.5 (1.1)	1.6 (1.1)	1.7 (1.2)
Printd	1.2 (0.9)	1.3 (1.0)	1.5 (1.0)	1.5 (1.1)
TV/moviesd	1.2 (1.1)	1.4 (1.1)	1.5 (1.2)	1.6 (1.2)
Total marketing
Mean (SD)e	12.6 (5.8)	13.8 (6.1)	14.5 (6.3)	14.9 (6.4)

^aCorresponds to the number of tobacco products used in past 30 days.

^bUnweighted sample size.

^cPossible score of 0–16 (channel × frequency).

^dPossible score of 0–4 (“never/rarely,” “sometimes,” “most of the time,” or “always”).

^ePossible score of 0–32 (channel × frequency × products).