Table.3.

Reliability Indexes of the Study

Latent Varient	AVE	Composite reliability	Coefficient of Determination	Cronbach’s Alpha	$\sqrt[2]{\mathit{AVE}}$	$\sqrt[2]{R^2}$	GOF *
Prescription as decision making	0.773	0.766	0.77	0.662	0.784	0.824	0.646
Environmental factors	0.512	0.826		0.762
Products’ related factors	0.529	0.947		0.940
Marketing and Pharmaceutical companies’ strategies	0.540	0.915		0.901
Patients’ related factors	0.610	0.939		0.925
Payers’ related factors	0.725	0.929		0.905

^* GOF = Goodness of Fit