Table 1.
Dissemination efforts.
| N | # impressions | |
|---|---|---|
| Traditional Media | ||
| Radio spots | 321 | Unknown |
| Newspaper print | 9 ads in 9 papers | Circulation of 708,000 papers |
| Newspaper online | 4 ads over 8 weeks | Estimated at 256,333 |
| CTA train lines | 87 cards for 12 weeks 125 cards for 8 weeks 260 cards for 4 weeks |
Unknown |
| Social media | ||
| 2 ads over 4 weeks | 91,864 | |
| 2 ads over 1 week | 31,263 | |
| YouTube | 6 videos | 163 views |
| Google AdWords | 19 ads | 123,774 |
| Community outreach | ||
| Dialysis centers | 102 | n/a |
| Transplant centers | Illinois: 5 Non-Illinois: 4 |
n/a |
| Nephrology offices | 17 | n/a |
| Hospitals — dialysis units | 12 | n/a |
| NKFI KidneyMobile health screenings | 11 | n/a |
| NKF independent affiliates | 5 verbally agreed to disseminate electronic materials we sent, but all 11 received the materials via email | n/a |
| Health fairs | 4 | n/a |
| Community Organizations | 35 | n/a |