Table 3.
User performance indicators, by pre-campaign, entire campaign, wave, and post-campaign periods.
| Indicator (duration) | Pre-campaign (31 days) |
Entire campaign (186 days) |
Wave 1 (102 days) |
Interim period (35 days) |
Wave 2 (49 days) |
Post-campaign (31 days) |
|---|---|---|---|---|---|---|
| Sessions (visits) (n) | 736 | 8806 | 5235 | 1418 | 2153 | 967 |
| Average sessions (sessions/day) |
23.7 | 47.3 | 51.3 | 40.5 | 43.9 | 31.2 |
| Users (new and returning) (n) | 681 | 7323 | 4351 | 1187 | 1861 | 828 |
| Average users (users/day) | 22.0 | 39.4 | 42.7 | 33.9 | 37.97 | 26.7 |
| New visitors (%) | 91.6 | 83.3 | 83.3 | 81.8 | 84.4 | 82.7 |
| Page views (n) | 1269 | 16,975 | 10,514 | 2538 | 3923 | 2253 |
| Average page views (views/day) |
40.9 | 91.3 | 103.1 | 72.5 | 80.1 | 72.7 |
| Pages per session (n) | 1.72 | 1.93 | 2.01 | 1.79 | 1.82 | 2.33 |
| Bounce rate (%) | 83.56 | 73.92 | 71.52 | 79.55 | 76.03 | 62.98 |
| Average duration per session (minutes:seconds) | 0:57 | 1:26 | 1:29 | 1:22 | 1:42 | 2:21 |
| New visit rate (%) | 91.17 | 82.91 | 82.73 | 81.24 | 84.44 | 82.63 |
Page views = total number of pages viewed.
Entire campaign period includes wave 1, wave 2, and the interim period.
Dissemination rate — see Pakkala for definition.