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. 2017 Oct 30;34(3):709–726. doi: 10.1007/s10899-017-9727-x

Table 3.

Betting (target domain) is a market (source domain) metaphor

Market Betting
Market
 Rational Predictable
 Supervised by authorities Legal and regulated
 Fair trade Fair odds
Broker
 Professional, expert Expert bettor, knowledgeable fan
 Trend analysis Sport data and statistics analysis
 Intermediary Bookmaker
 Competition Other bettors
Functioning
 Stock price fluctuation Bet value change
 Missing purchase Missing bet
 Selling stock Cashing out
 Insider trading Tipping