Table 3.
Betting (target domain) is a market (source domain) metaphor
| Market | Betting |
|---|---|
| Market | |
| Rational | Predictable |
| Supervised by authorities | Legal and regulated |
| Fair trade | Fair odds |
| Broker | |
| Professional, expert | Expert bettor, knowledgeable fan |
| Trend analysis | Sport data and statistics analysis |
| Intermediary | Bookmaker |
| Competition | Other bettors |
| Functioning | |
| Stock price fluctuation | Bet value change |
| Missing purchase | Missing bet |
| Selling stock | Cashing out |
| Insider trading | Tipping |