Fig. 1.

Study procedures. Illustration of all the components involved in the protocol: a Stop-signal task, original version and modified version with images of food and neutral items in the background. b Buffet meal test with eye tracking. The top image shows a general view of the buffet meal test with an overlaid heat map. The bottom image represents a diagram of the buffet meal setup, subject position and distribution of plates around the table. c Overview of the fMRI food choice task: health, taste and choice runs and illustration of two trials involving self-regulation. d Broth composition for the two conditions. For details see supplementary materials and methods section