Table 2A.
Total banner sales of leading fast food chains, café chains and restaurant retailers and gross domestic product (GDP) growth in selected Latin American countries (2008–2016) in nominal millions of USD
| Waves | Sales 2008 | Sales 2011 | Compound sales growth 2008–2011 (%) | Real GDP growth 2008–2011 (%) | Sales 2014 | Compound sales growth 2011–2014 (%) | Real GDP growth 2011–2014 (%) | Sales 2016 | Compound sales growth 2014–2016 (%) | Real GDP growth 2014–2016 (%) |
|---|---|---|---|---|---|---|---|---|---|---|
| First wave | ||||||||||
| Argentina | 475 | 606 | 8 | 3 | 617 | 1 | 0 | 631 | 1 | 0 |
| Brazil | 3,784 | 6,313 | 19 | 4 | 5,969 | −2 | 2 | 9,153 | 24 | −4 |
| Uruguay | 60 | 67 | 4 | 6 | 69 | 1 | 4 | 63 | −4 | 1 |
| Second wave | ||||||||||
| Costa Rica | 200 | 233 | 5 | 3 | 312 | 10 | 4 | 283 | −5 | 5 |
| Chile | 306 | 352 | 5 | 3 | 456 | 9 | 4 | 458 | 0 | 2 |
| Colombia | 151 | 275 | 22 | 4 | 458 | 19 | 4 | 696 | 23 | 3 |
| Ecuador | 207 | 234 | 4 | 4 | 287 | 7 | 5 | 334 | 8 | −1 |
| Guatemala* | 446 | 611 | 11 | 3 | 368 | −16 | 4 | 372 | 1 | 4 |
| Mexico† | 2,939 | 3,009 | 1 | 1 | 3,669 | 7 | 3 | 3,808 | 2 | 2 |
| Third wave | ||||||||||
| Bolivia‡ | 25 | 28 | 5 | 4 | 29 | 62 | 6 | 43 | 21 | 4 |
| Nicaragua | 43 | 54 | 8 | 2 | 41 | −9 | 5 | 45 | 4 | 5 |
| Peru | 170 | 227 | 10 | 5 | 389 | 20 | 5 | 381 | −1 | 4 |
Guatemala’s fall in sales can be attributed to a fall in McDonald’s sales (which had reported a fall in sales in Latin America). If McDonald’s is taken away, the growth in sales would have been 5%.
Mexico’s data from 2014 to 2016 are approximate, as Planet Retail did not provide sales information on VIPS. Given that it is an important chain restaurant, we generated our own projections of its growth yet maintained the number of outlets.
We had to use 2010 data from Bolivia instead of 2011, as there seems to be an inconsistency with this year. Planet Retail reported 13 locations in 2011, whereas in 2010, it reported 26 locations, and in 2012, it reported 22.