Table 3. Percentage of ASMR viewers triggered by different video types.
| Trigger | Percentage of participants (%) |
|---|---|
| Personal attention | 75.70 |
| Whispering | 65.00 |
| Crisp sounds | 64.00 |
| Slow movements | 47.60 |
| Repetitive tasks | 31.10 |
| Water pouring | 21.40 |
| Smiling | 9.70 |
| Laughing | 2 |
| Vacuuming | 1 |
| Aeroplane noises | 0.00 |