Table 5:

Media as a means to promote donation

… I’ve become involved with a donate life California. I sometimes speak. I’ve spoken at Berkeley a couple times to some groups of about 200 kinds; young people. I have spoken in the service organizations around here. I’ve also a donate life ambassador or something. So I’ll sometimes talk to the DMV; they’re the ones that sign people up to be organ donors. And sometimes I have been to the local high school with some other people involved; and we’ve spoken to classes about our experiences.	Donor 14
…I said, I’m going to do this anyway… somebody needs to make a film, because people need to know about this and be able to do this. You can reach people with newspaper articles and a web site, but film is just really provocative. It really gets people thinking.	Donor 22
So the funny thing is after I donated I wrote about it. It got published as an opinion piece in a newspaper … the whole chain donation resonated for me and sort of maximized the benefit of what you can do for multiple people. That’s probably the basic structure of how I’d talk to people about it.	Donor 177