Figure 2.
Unit sales of flavored and menthol products as a percentage of sales for each of 4 types of e-cigarette products (rechargeables, disposables, prefilled cartridges, and e-liquids) and all e-cigarettes, United States, 2012–2016. Data are reported in 4-week aggregates, with aggregates ending on the dates indicated. Flavored and menthol e-liquids sales began at the 4-week period ending May 4, 2013. Data source: The Nielsen Company.
| Year/End Date | Percentage Flavored |
Percentage Menthol |
|||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| All E-Cigarettes | Rechargeables | Disposables | E-liquids | Cartridge Refills | All E-Cigarettes | Rechargeables | Disposables | E-liquids | Cartridge Refills | Combustible Cigarettes | |
| 2012 | |||||||||||
| 2/11 | 1.5 | 0 | 0 | — | 3.9 | 40.0 | 36.2 | 36.6 | — | 46.0 | 30.8 |
| 3/10 | 1.7 | 0 | 0.1 | — | 4.7 | 40.1 | 37.1 | 36.7 | — | 45.8 | 31.0 |
| 4/7 | 1.6 | 0 | 0.1 | — | 4.4 | 40.2 | 37.2 | 36.2 | — | 46.9 | 31.1 |
| 5/5 | 1.8 | 0 | 0.2 | — | 4.9 | 41.0 | 38.5 | 37.5 | — | 47.2 | 30.9 |
| 6/2 | 1.8 | 0 | 0.1 | — | 5.0 | 40.5 | 36.9 | 36.8 | — | 47.4 | 30.9 |
| 6/30 | 1.9 | 0 | 0.2 | — | 5.3 | 41.4 | 37.1 | 37.2 | — | 49.7 | 30.9 |
| 7/28 | 2.0 | 0 | 0.5 | — | 5.5 | 40.8 | 37.3 | 37.2 | — | 48.0 | 31.2 |
| 8/25 | 2.1 | 0 | 0.7 | — | 5.4 | 41.3 | 39.6 | 38.2 | — | 46.9 | 31.2 |
| 9/22 | 2.5 | 0 | 1.5 | — | 5.2 | 40.1 | 39.5 | 36.2 | — | 46.1 | 31.2 |
| 10/20 | 3.2 | 0 | 2.8 | — | 5.2 | 39.1 | 38.8 | 35.4 | — | 44.9 | 31.2 |
| 11/17 | 3.5 | 0 | 2.8 | — | 6.0 | 38.9 | 39.4 | 34.9 | — | 45.0 | 30.9 |
| 12/15 | 3.6 | 0 | 2.4 | — | 7.4 | 37.9 | 38.2 | 35.1 | — | 43.2 | 31.1 |
| 1/12 | 3.5 | 0 | 1.9 | — | 10.4 | 37.3 | 36.7 | 35.9 | — | 42.2 | 31.5 |
| 2013 | |||||||||||
| 2/9 | 3.5 | 0 | 1.6 | — | 12.5 | 36.8 | 34.5 | 35.6 | — | 42.6 | 30.7 |
| 3/9 | 4.0 | 0 | 1.8 | — | 15.0 | 36.7 | 32.7 | 36.1 | — | 41.3 | 31.0 |
| 4/6 | 3.9 | 0 | 1.8 | — | 14.3 | 36.8 | 35.8 | 36.0 | — | 40.4 | 31.1 |
| 5/4 | 3.8 | 0 | 1.6 | 10.0 | 14.3 | 37.0 | 34.1 | 36.6 | 60.0 | 39.8 | 31.8 |
| 6/1 | 4.0 | 0 | 1.9 | 26.9 | 13.9 | 37.0 | 33.3 | 36.5 | 42.3 | 40.3 | 31.8 |
| 6/29 | 4.2 | 0 | 2.1 | 27.6 | 13.7 | 37.3 | 34.4 | 36.6 | 44.8 | 41.0 | 31.9 |
| 7/27 | 4.3 | 0 | 2.3 | 5.2 | 13.5 | 38.0 | 45.8 | 36.7 | 91.9 | 40.7 | 32.0 |
| 8/24 | 5.0 | 0 | 2.7 | 7.8 | 15.0 | 38.7 | 61.3 | 36.5 | 91.4 | 39.7 | 32.1 |
| 9/21 | 5.4 | 0 | 3.3 | 4.3 | 14.3 | 37.8 | 63.1 | 35.4 | 63.6 | 39.1 | 32.0 |
| 10/19 | 5.7 | 0 | 3.7 | 60.6 | 13.8 | 37.4 | 61.6 | 34.9 | 32.0 | 39.3 | 32.2 |
| 11/16 | 6.1 | 0 | 4.3 | 66.6 | 13.3 | 36.8 | 60.7 | 34.4 | 19.8 | 39.1 | 32.3 |
| 12/14 | 6.1 | 0 | 4.3 | 56.7 | 12.8 | 36.0 | 59.8 | 33.5 | 18.4 | 38.7 | 32.4 |
| 1/11 | 5.8 | 0 | 3.9 | 68.5 | 13.3 | 36.5 | 62.9 | 34.1 | 13.4 | 38.2 | 32.5 |
| 2014 | |||||||||||
| 2/8 | 5.0 | 0 | 2.9 | 60.4 | 13.0 | 35.8 | 60.3 | 33.8 | 13.0 | 37.8 | 31.9 |
| 3/8 | 5.9 | 0 | 3.7 | 54.3 | 13.2 | 36.1 | 60.2 | 34.1 | 13.6 | 37.7 | 32.3 |
| 4/5 | 6.0 | 0 | 3.8 | 52.2 | 12.3 | 36.2 | 58.1 | 34.3 | 16.5 | 37.9 | 32.1 |
| 5/3 | 6.6 | 0 | 4.0 | 55.2 | 11.7 | 35.7 | 53.2 | 33.7 | 19.7 | 38.4 | 32.0 |
| 5/31 | 7.0 | 0 | 4.2 | 52.0 | 11.9 | 35.4 | 51.3 | 33.6 | 19.4 | 38.5 | 32.1 |
| 6/28 | 6.5 | 0 | 4.4 | 53.1 | 9.9 | 37.2 | 58.9 | 33.4 | 19.7 | 39.7 | 32.2 |
| 7/26 | 8.1 | 0 | 8.1 | 47.6 | 8.6 | 37.8 | 60.0 | 31.7 | 19.3 | 40.5 | 32.3 |
| 8/23 | 10.8 | 0 | 13.2 | 52.9 | 7.3 | 36.9 | 57.5 | 30.3 | 19.2 | 40.7 | 32.6 |
| 9/20 | 11.0 | 0 | 15.2 | 57.2 | 6.1 | 37.1 | 48.9 | 30.5 | 18.3 | 41.5 | 32.6 |
| 10/18 | 10.6 | 0 | 17.3 | 57.5 | 4.6 | 36.8 | 46.0 | 29.3 | 18.9 | 41.1 | 32.7 |
| 11/15 | 12.5 | 0 | 18.7 | 57.5 | 5.3 | 35.7 | 46.6 | 28.6 | 18.6 | 41.0 | 32.7 |
| 12/13 | 13.0 | 0 | 19.0 | 57.8 | 4.1 | 35.2 | 46.7 | 28.4 | 19.4 | 41.2 | 32.7 |
| 1/10/2015 | 13.2 | 0 | 18.8 | 59.3 | 4.5 | 36.0 | 47.2 | 29.9 | 18.5 | 41.3 | 33.0 |
| 2015 | |||||||||||
| 2/7 | 14.0 | 0 | 20.1 | 58.7 | 4.5 | 34.6 | 44.0 | 27.5 | 19.4 | 41.1 | 32.3 |
| 3/7 | 13.6 | 0 | 20.4 | 59.8 | 4.0 | 34.8 | 43.1 | 27.6 | 19.3 | 41.2 | 32.4 |
| 4/4 | 13.8 | 0 | 20.3 | 61.5 | 4.2 | 34.9 | 42.3 | 27.3 | 19.2 | 41.9 | 32.5 |
| 5/2 | 13.2 | 0 | 20.2 | 59.6 | 4.4 | 34.8 | 39.9 | 26.8 | 20.8 | 42.1 | 32.4 |
| 5/30 | 13.4 | 0 | 20.6 | 59.7 | 4.7 | 35.0 | 41.1 | 26.6 | 20.6 | 42.3 | 32.6 |
| 6/27 | 13.6 | 0 | 20.5 | 58.8 | 4.7 | 35.2 | 40.7 | 27.5 | 21.3 | 42.2 | 32.8 |
| 7/25 | 14.0 | 0 | 20.9 | 59.0 | 4.8 | 35.5 | 41.4 | 28.6 | 20.2 | 42.2 | 32.7 |
| 8/22 | 13.9 | 0 | 20.1 | 58.5 | 4.7 | 35.4 | 39.5 | 29.1 | 20.4 | 42.3 | 33.0 |
| 9/19 | 13.7 | 0 | 20.4 | 59.1 | 4.5 | 36.1 | 37.7 | 29.7 | 21.4 | 42.9 | 32.8 |
| 10/17 | 16.2 | 0 | 20.3 | 58.3 | 11.2 | 35.4 | 38.6 | 29.2 | 22.0 | 41.1 | 33.0 |
| 11/14 | 18.9 | 0 | 22.5 | 59.4 | 15.9 | 35.3 | 41.2 | 28.4 | 20.1 | 40.4 | 32.8 |
| 12/12 | 18.8 | 0 | 22.5 | 57.0 | 16.6 | 35.5 | 41.2 | 28.1 | 21.2 | 40.3 | 32.8 |
| 1/9/2016 | 19.5 | 0 | 23.7 | 58.9 | 17.2 | 35.1 | 40.8 | 28.0 | 19.1 | 40.0 | 33.0 |
| 2016 | |||||||||||
| 2/6 | 20.6 | 0 | 25.3 | 57.1 | 17.7 | 34.9 | 39.7 | 28.0 | 20.0 | 40.2 | 32.7 |
| 3/5 | 20.2 | 0 | 25.5 | 56.7 | 17.4 | 35.0 | 38.7 | 28.7 | 20.1 | 40.2 | 33.0 |
| 4/2 | 20.0 | 0 | 25.9 | 56.7 | 17.4 | 35.7 | 41.0 | 28.8 | 20.0 | 40.6 | 33.1 |
| 4/30 | 19.5 | 0 | 26.8 | 55.9 | 17.0 | 36.3 | 42.3 | 28.5 | 20.7 | 41.2 | 33.2 |
| 5/28 | 18.7 | 0 | 28.2 | 55.5 | 16.8 | 36.5 | 41.9 | 28.1 | 20.4 | 41.0 | 33.3 |
| 6/25 | 19.3 | 0.1 | 28.9 | 55.7 | 17.0 | 36.3 | 42.4 | 27.3 | 20.1 | 41.1 | 33.3 |
| 7/23 | 19.1 | 0 | 28.8 | 53.1 | 17.2 | 36.9 | 44.4 | 27.2 | 20.5 | 41.4 | 33.6 |
| 8/20 | 18.9 | 0 | 27.3 | 54.6 | 17.3 | 37.3 | 44.4 | 28.0 | 20.9 | 41.9 | 33.5 |
| 9/17 | 19.8 | 0 | 29.1 | 56.0 | 18.2 | 37.4 | 45.4 | 28.0 | 19.7 | 41.5 | 33.5 |
| 10/15 | 20.1 | 0 | 30.5 | 59.0 | 18.0 | 36.9 | 46.1 | 26.5 | 18.4 | 41.0 | 33.8 |
| 11/12 | 19.9 | 0.1 | 30.2 | 60.1 | 17.8 | 37.3 | 45.2 | 27.0 | 18.2 | 41.4 | 33.6 |
| 12/10 | 20.0 | 0.1 | 29.9 | 59.9 | 18.2 | 37.5 | 44.2 | 27.3 | 18.4 | 41.9 | 33.6 |
| 1/7/2017 | 20.7 | 0.1 | 31.2 | 59.3 | 19.2 | 37.5 | 46.3 | 27.2 | 19.6 | 41.0 | 33.0 |