Table 2. Number of Unit Salesa of Flavored and Menthol E-Cigarettes and Annual Monthly Percentage Change (AMPC)b in Unit Sales, United States, 2012–2016c .
Product | Measure | 2012 | 2013 | 2014 | 2015 | 2016 | 2012–2016 |
---|---|---|---|---|---|---|---|
All e-cigarettes | Total no. of unitsa | 27.0 | 64.1 | 65.3 | 59.4 | 64.4 | 280.2 |
Flavored, %d | 2.4 | 4.8 | 8.9 | 15.1 | 19.8 | 10.2 | |
AMPCb for flavored units | 7.9e | 3.8e | 6.9e | 1.9e | 1.9e | 4.4e | |
Menthol, %d | 39.9 | 37.2 | 36.3 | 35.2 | 36.6 | 37.0 | |
AMPCb for menthol units | −0.6 | −0.2e | −0.2e | −0.2e | 0.7e | −0.1 | |
Rechargeables | Total no. of unitsa | 4.1 | 4.0 | 7.9 | 7.8 | 10.7 | 34.5 |
Flavored, %d | 0 | 0 | 0 | 0 | 0 | 0 | |
AMPCb for flavored units | NA | NA | NA | NA | NA | NA | |
Menthol, %d | 37.9 | 47.7 | 53.5 | 40.9 | 43.2 | 44.6 | |
AMPCb for menthol units | −0.6 | 4.6e | −2.2e | −1.1e | 1.2e | 0.3 | |
Disposables | Total no. of unitsa | 14.2 | 47.3 | 36.6 | 21.1 | 18.6 | 137.8 |
Flavored, %d | 1.0 | 2.7 | 10.3 | 21.0 | 28.3 | 12.6 | |
AMPCb for flavored units | 43.3e | 6.2 | 14.3e | 1.8e | 1.8e | 11.7e | |
Menthol, %d | 36.4 | 35.6 | 31.7 | 28.0 | 27.7 | 31.9 | |
AMPCb for menthol units | −0.3e | −0.3e | −1.6e | 0.2 | −0.5e | −0.5e | |
Prefilled cartridges | Total no. of unitsa | 8.7 | 12.8 | 18.9 | 26.4 | 31.9 | 98.7 |
Flavored, %d | 5.6 | 13.8 | 8.7 | 7.8 | 17.6 | 10.7 | |
AMPCb for flavored units | 8.5e | 1.9e | −8.2e | 11.6e | 0.7 | 2.6e | |
Menthol, %d | 46.1 | 40.0 | 39.8 | 41.5 | 41.1 | 41.7 | |
AMPCb for menthol units | −0.5e | −0.8e | 0.7e | 0 | 0 | −0.2e | |
E-liquids | Total no. of unitsa | 0 | 0.03 | 1.9 | 4.1 | 3.2 | 9.3 |
Flavored, %d | 0 | 33.4 | 55.2 | 59.1 | 56.9 | 52.2 | |
AMPCb for flavored units | NA | 11.0 | −0.1 | −0.1 | −0.1 | 1.9 | |
Menthol, %e , f | 0 | 47.8 | 18.0 | 20.4 | 19.8 | 25.2 | |
AMPCb for menthol units | NA | −14.1e | 3.6e | 0 | 0 | −1.7e | |
Combustible cigarettes | Total no. of unitsa | 11,596.8 | 11,350.5 | 11,067.0 | 11,021.7 | 10,717.5 | 55,753.5 |
Menthol, % | 31.1 | 31.8 | 32.4 | 32.7 | 33.3 | 32.3 | |
AMPCb for menthol units | 0 | 0.3e | 0.1e | 0.1e | 0.1 | 0.1e |
Units are reported in millions.
AMPC is the relative change within each 4-week period.
Data source: The Nielsen Company. Data span January 15, 2012, through January 7, 2017. Sales represent combined sales from convenience stores and all other outlets combined. Excludes Alaska and Hawaii.
Percentage was calculated as the number of sales units of flavored products (or menthol products) divided by the total number of sales units in the product category. For example, of the total number of sales units for all e-cigarettes in 2012, 2.4% were flavored and 39.9% were menthol. The remaining proportion in each product category is nonflavored, nonmenthol tobacco (ie, regular tobacco).
AMPC was significantly different from zero (P < .05).
2013 sales of flavored and menthol liquid e-cigarettes began on April 7.