Table 4. An example of the detailed costing for a strategy used in Morgan 2013.

Study ID	Recruitment strategy	Description in original text	Resource used for costing	Calculation	Notes	Min. Cost (in GBP)	Max. Cost (in GBP)
Morgan 2013	links from webpage	"A new page of supporters was created to accommodate this requirement. This page thanked each organization or website that had helped promote the study to participants. Some websites were generous and included a link and blurb on their home page; others listed the website within a section of their site that contained links to other interesting websites."	Clicking on the webpage link, assumed cost zero.	assuming from 2hrs/day to full time responsible for mailing and posting, salary Band 7 £38,786. (£52/hr)	recruitment from Feb2010 to March 2011(13 months). However, no information on how many hours dedicated to such strategy.	25,740	38,786