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| Total tweets/ Fb posts | Total tweets/ Fb posts with potential/real social impact | Social Impact Coverage Ratio | |
|---|---|---|---|
| Strategy 1 (profile accounts) | 5,096 | 14 | 0,27% |
| Strategy 2 (acronym search) | 226 | 4 | 1,77% |
| Strategy 3 (searchable research results) | 28 | 5 | 17,86% |
| Total | 5,350 | 23 |
