Table 1.

Elements of a good title for a scholarly publication

Element	Good title	Poor title
Length	10 to 15 words or 31 to 40 characters	Longer than 15 words
Punctuation	Commas, colons, or semicolons	Question marks and exclamation points
Keyword use	Yes	No
Abbreviations	No	Yes
Jargon	No	Yes
Humor	No	Yes
Geographic location	No	Yes
Correct grammar and spelling	Yes	No
Follows journal guidelines	Yes	No
Clearly states the point of the article	Yes	No