Table 5.
Proportion of total sessions for each type of channel.
| Channels | Sessions (N=5318), n (%) | Bounce rate (%) | Pages per session, n | Mean session duration | Conversion rate (%) |
| Direct Traffic | 2,420 (45.51) | 36.6 | 7.4 | 6 min 38 s | 24.4 |
| Organic Search | 1,256 (23.62) | 50.4 | 3.5 | 3 min 42 s | 11.3 |
| Referrals | 849 (16.0) | 46.9 | 3.5 | 3 min 46 s | 22.6 |
| Social Media | 717 (13.5) | 48.8 | 4.6 | 3 min 44 s | 18.0 |
| 76 (1) | 17.1 | 10.5 | 7 min 39 s | 25.0 |