Table 1.
Tobacco industry public relations campaigns; components and channels
| Country | Company / Organization | Campaign / Title | Channel | Frame | Supporting Evidence |
|---|---|---|---|---|---|
| Australia | British American Tobacco Australia |
Plainpack.com | Website, media release, and submission to government |
Illicit trade; IPR | Deloitte Report [52] |
| British American Tobacco Australia |
No Nanny State | Website, media releases, YouTube |
Nanny state | None | |
| Philip Morris International (Australia) |
I deserve to be heard | Website | Illicit trade;slippery slope; nanny state; IPR (encourage smokers to campaign) |
None | |
| Philip Morris International (Australia) |
Comments on plain packaging |
Media releases |
Lack of evidence; effects on small businesses |
||
| Alliance of Australian Retailers (Newsagents’ Federation; National Independent Retailers Association; Service Station Association) |
It won’t work | television commercials |
Lack of credible evidence; Harm to small business |
Deloitte Report [52] | |
| Institute of Public Affairs | Standardised packaging may require up to $3.4 billion taxpayer gift annually to big tobacco and film companies |
media release and policy statement |
IPR | Industry research | |
| Institute of Public Affairs | Governing in ignorance |
Policy statement |
Lack of credible evidence | None | |
| United Kingdom | FOREST (with: Tobacco Retailers Association; British Brands Group) |
HOOPs Including: Say NO to Plain Packs No, Prime Minister |
Campaign websites, YouTube adverts, Leaflets, Facebook, |
Lack of evidence, ‘nanny state’, Slippery slope; illicit trade, IPR |
None |
| British American Tobacco | Plain Packaging: Bad for business; good for criminals |
Print advertisement |
Illicit trade | None | |
| Japan Tobacco International | Anti-plain packaging advertisements |
Broadsheet newspapers/ online |
Lack of evidence |
UK Dept of Health correspondence to Australian Government |
|
| Canada | Japan Tobacco International | Both Sides of the Argument |
Posters, advertisements, website, radio advertisement; social medial accounts and twitter) |
Illicit trade; slippery slope; lack of evidence; nanny state |
KPMG Report; Forum Research [68, 119] |
| Union Letters (The Bakery, Confectionary, Tobacco Workers, Grain Millers Union) | An Open Letter to MPs on Protecting Canadian Jobs | Letters to government | Illicit trade. nanny state; effects on small business | None | |
| Canadian Convenience Store Association | Unintended Consequences | Media release, websites, YouTube clips | Effects on small business; illicit trade; lack of evidence | KPMG Reports [48] | |
| National Coalition Against Contraband Tobacco | Facts | Website, media releases | Illicit trade | None | |
| Netherlands | British American Tobacco | Small shopkeepers and retailers selling tobacco products | Media releases, advertisements | Effects on small businesses | None |
| Confederation of Netherlands Industry and Employers (VNO-NCW) and the Federation of the Dutch Food and Beverage Association (FNLI) | A ban on Tobacco Advertisement? Does it Work? And: What’s next? | op-ed, media releases | Nanny state | None | |
| Philip Morris Benelux | Paper regarding the legality of Plain Packaging and other pack standardization measures in the Netherlands | public statements, press releases | Lack of evidence, illicit trade, IPR | Bird&Bird Report [89] |