Table 2:
Summary of Campaigns
| Australia | UK | Canada | Netherlands | Total | |
|---|---|---|---|---|---|
| Source | |||||
| Allied Organizations | 3 | 1 | 3 | 1 | 8 |
| BAT (including Imperial) | 2 | 1 | 0 | 1 | 4 |
| JTI | 0 | 1 | 1 | 0 | 2 |
| PMI | 2 | 0 | 0 | 1 | 3 |
| Total | 7 | 3 | 4 | 3 | 17 |
| Frames | |||||
| Illicit trade | 2 | 3 | 4 | 1 | 10 |
| Lack of evidence | 3 | 3 | 2 | 1 | 9 |
| Effects on small business | 2 | 1 | 2 | 1 | 6 |
| Nanny state | 2 | 1 | 2 | 1 | 6 |
| IPR | 3 | 1 | 0 | 1 | 5 |
| Slippery slope | 1 | 1 | 1 | 0 | 3 |
| Channels | |||||
| Media Release | 4 | 0 | 2 | 3 | 9 |
| Website | 3 | 2 | 3 | 0 | 8 |
| Print Advertisement | 1 | 3 | 1 | 2 | 7 |
| YouTube | 1 | 1 ^ | 1 | 0 | 3 |
| Submission to government | 1 | 1 | 1 | 0 | 3 |
| Policy document | 2 | 0 | 0 | 1 | 3 |
| 0 | 1 | 1 | 0 | 2 | |
| 0 | 1 | 1 | 0 | 2 | |
| Broadcast Advertisement | 0 | 0 | 1 | 0 | 1 |
| Leaflets | 0 | 1 | 0 | 0 | 1 |
| Op-Ed | 0 | 0 | 0 | 1 | 1 |