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. 2018 Feb 7;8(5):745–752. doi: 10.1093/tbm/ibx066

Table 1.

Summary of quantitative and qualitative script feedback (N = 12)a

Means and standard deviations for script ratings
Video 1, What is HPV? Video 2, Effects of HPV Video 3, Talk w/your doctor Video 4, Men can get HPV too
I enjoyed reading this script. 4.8 (0.5) 4.2 (0.7) 4.6 (0.7) 4.7 (0.5)
The script was boring. 1.5 (0.7) 2.2 (1.3) 1.6 (0.9) 1.6 (0.7)
The script was realistic. 4.7 (0.5) 4.4 (0.7) 4.8 (0.5) 4.5 (0.9)
The script was NOT believable. 1.4 (0.5) 2.0 (1.1) 1.6 (0.7) 1.3 (0.5)
I think this script would be effective as a short video on a kiosk for other women like me. 4.1 (1.4) 3.7 (1.3) 4.3 (1.2) 4.3 (1.1)
This script made me think about the importance of getting the HPV vaccine. 4.6 (0.8) 4.7 (0.5) 4.6 (0.7) 4.6 (0.5)
This script made me think about the importance of talking to a doctor about the HPV vaccine. 4.5 (0.7) 4.7 (0.5) 4.6 (0.7) 4.6 (0.5)
This script made me think about the importance of talking to other people about the HPV vaccine. 4.4 (0.8) 4.5 (0.5) 4.4 (0.7) 4.6 (0.5)
This script made me think about what might happen if I did not get the HPV vaccine. 4.6 (0.7) 4.7 (0.5) 4.4 (0.8) 4.4 (0.7)
Qualitative Findings from Surveys.
Seemed like a real conversation.
It’s something that would actually happen.
It grabs your attention.
Information is practical and helpful.
Messages emphasize protecting the boyfriend, messages include men.
Stories provide model for how to talk with men about HPV vaccination.
Scripts are honest, straightforward.
I learned something.
Reinforcement messages showed the importance of talking with your doctor.
The scripts tell you what happens when you get HPV and the potential seriousness.
Messages were not preachy. They were clear and easy to understand.
Messages promote and encourage asking questions.

aQuantitative ratings were on a five-pt scale from strongly disagree (1) to strongly agree (5).