Table 1.
Means and standard deviations for script ratings | ||||
---|---|---|---|---|
Video 1, What is HPV? | Video 2, Effects of HPV | Video 3, Talk w/your doctor | Video 4, Men can get HPV too | |
I enjoyed reading this script. | 4.8 (0.5) | 4.2 (0.7) | 4.6 (0.7) | 4.7 (0.5) |
The script was boring. | 1.5 (0.7) | 2.2 (1.3) | 1.6 (0.9) | 1.6 (0.7) |
The script was realistic. | 4.7 (0.5) | 4.4 (0.7) | 4.8 (0.5) | 4.5 (0.9) |
The script was NOT believable. | 1.4 (0.5) | 2.0 (1.1) | 1.6 (0.7) | 1.3 (0.5) |
I think this script would be effective as a short video on a kiosk for other women like me. | 4.1 (1.4) | 3.7 (1.3) | 4.3 (1.2) | 4.3 (1.1) |
This script made me think about the importance of getting the HPV vaccine. | 4.6 (0.8) | 4.7 (0.5) | 4.6 (0.7) | 4.6 (0.5) |
This script made me think about the importance of talking to a doctor about the HPV vaccine. | 4.5 (0.7) | 4.7 (0.5) | 4.6 (0.7) | 4.6 (0.5) |
This script made me think about the importance of talking to other people about the HPV vaccine. | 4.4 (0.8) | 4.5 (0.5) | 4.4 (0.7) | 4.6 (0.5) |
This script made me think about what might happen if I did not get the HPV vaccine. | 4.6 (0.7) | 4.7 (0.5) | 4.4 (0.8) | 4.4 (0.7) |
Qualitative Findings from Surveys. | ||||
Seemed like a real conversation. | ||||
It’s something that would actually happen. | ||||
It grabs your attention. | ||||
Information is practical and helpful. | ||||
Messages emphasize protecting the boyfriend, messages include men. | ||||
Stories provide model for how to talk with men about HPV vaccination. | ||||
Scripts are honest, straightforward. | ||||
I learned something. | ||||
Reinforcement messages showed the importance of talking with your doctor. | ||||
The scripts tell you what happens when you get HPV and the potential seriousness. | ||||
Messages were not preachy. They were clear and easy to understand. | ||||
Messages promote and encourage asking questions. |
aQuantitative ratings were on a five-pt scale from strongly disagree (1) to strongly agree (5).