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. 2018 Sep 5;8(9):e019662. doi: 10.1136/bmjopen-2017-019662

Table 2.

Perceptions of whether inserts would be read, are a good way to provide information, whether they would help smokers to think about quitting or quit, and support for them

Yes % No % Not sure %
Would they be read 50 37 13
Would they be read if interested in quitting 60 25 15
Good way to provide information about quitting 61 25 14
Agree % Disagree % Neither/don’t know %
Make you think more about quitting 53 18 29
Might help you if you decided to quit 52 19 29
Effective way of encouraging smokers to quit 53 17 30
All packs should have inserts 55 20 25