| Losing fat or weight |
Messages (written or photo) that reference losing weight (e.g., “before and after” photos) |
73 (11.8) |
| Thin praise |
Content implying positivity related to thinness |
24 (3.9) |
| Harmful body messages |
Any written or image-based posts that depicts harm being done in attempts to lose weight or maintain a certain body shape |
44 (7.1) |
| Body shaming messages |
Any content shaping individuals or particular body types based on appearance |
35 (5.7) |
| Objectifying messages |
Message implying that bodies are observable objects |
25 (4.1) |
| Fat/weight stigmatization |
Negative messages regarding fat, overweight, or gaining weight |
8 (1.3) |
| Harming eating messages |
Any written or image-based post that encourages harmful restriction, overconsumption or purging of food |
33 (5.3) |
| Dieting/restrain messages |
Content about dieting or food restriction or food portioning to lose weight |
96 (15.6) |
| Food guilt messages |
Guilt or negative connotations in regard to food |
13 (2.1) |
| Food substitutions |
Substitution of foods for health or restraint |
35 (5.7) |
| Discussion of general health topics |
Content on any health-related topic or aspect of health and wellness |
25 (4.1) |
| Frustration/lack of motivation |
Discussion of frustrating experience and feelings of quitting/difficulty starting; boredom |
20 (3.2) |
| Motivating messages |
Positive messages without disguised motivation |
28 (4.5) |
| Body fixation |
Discussion of specific body part |
35 (5.7) |
| Seeking motivation |
Looking for motivation/support from peers |
31 (5.0) |
| Exercise |
Program exercise or general |
40 (6.5) |
| Positive body messages |
Body messages not focused on appearance or weight with a positive message |
17 (2.8) |
