Table 1.

Characteristics of major movie characters by country of production and smoking and drinking status.

Characteristics	All characters			Characters who smoked			Characters who drank alcohol

	US	Mexico	Argentina	US	Mexico	Argentina	US	Mexico	Argentina

	(n = 4962)	(n = 364)	(n = 480)	(n = 523)	(n = 75)	(n = 126)	(n = 1985)	(n = 182)	(n = 240)
Gender
Male	68%	56%^***	62%^*	81%	62%^***	68%^**	70%	61%^**	61%^**
Female	32%	44%^***	38%^*	19%	38%^***	32%^**	30%	39%^**	39%^**
Age
18 and older	88%	82%^**	89%	98%	89%^***	98%	98%	96%	97%
Socioeconomic status
Upper	40%	41%	25%^***	40%	44%	27%^*	45%	48%	33%^***
Relationship status
In a relationship	28%	30%	40%^***	31%	24%	42%^*	36%	38%	47%^**
Character valence
Positive	70%	59%^**	70%	56%	41%^**	58%	73%	49%^***	69%^*
Negative	13%	8%^***	9%^*	26%	45%^**	30%	18%	43%^***	25%^*
Mixed/neutral	17%	33%^***	21%^*	19%	15%^**	12%	9%	9%^***	7%^*
Substance use
Smokes	11%	21%^***	26%^***	NA	NA	NA	18%	30%^***	38%^***
Drinks alcohol	40%	50%^***	50%^***	67%	72%	73%	NA	NA	NA
Uses drugs	3%	10%^***	5%^*	7%	22%^***	10%	6%	15%^***	7%
Risk behavior index, mean (SD)	1.49 (1.53)	1.23 (1.52)^**	1.01 (1.33)^***	1.83 (1.66)	1.95 (1.89)	1.35 (1.51)^**	1.55 (1.66)	1.61 (1.65)	1.05 (1.42)^**

p < 0.05 compared to US.

^**

p < 0.01 compared to US.

^***

p < 0.001 compared to US.