Table 6.

Subthemes and final themes that emerged from coding interviews.

Final Coding Framework	Initial Coding Framework
1. Medical grounding (science and evidence-based)	• Prediction • Contraception • Education
2. Health trackers versus non-trackers	• Early adopter and data reviewing • First timer • Phone-in-hand
3. Design (content and delivery)	• Commercialisation • Data entry and notes • ‘Pinkification’ • Additional features
4. Social and ethical aspects	• Social recommendations • Data sharing • Scepticism