Table 2.

Parents’ Ideal Therapy Experiences by Race/Ethnicity, Education Level, Income per Capita, and Teen Therapy History (n = 411)

	Race/Ethnicity		Education Level		Income Per Capita		Teen Therapy History		Overall
	Non-Hispanic, Caucasian	Minority	Less than college	BA and Above	< $25,000	$25,000+	Yes	No
Promotion 1: From Whom
Insurance company	7.7%	14.3%	8.8%	8.5%	11.4%	6.1%	10.8%	7.1%	8.5%
Pediatrician	43.4%	38.8%	46.7%	40.8%	38.9%	46.3%	34.8%**	47.8%**	42.8%
School counselor	7.5%	8.2%	6.6%	8.1%	7.3%	7.9%	11.4%*	5.1%*	7.5%
Friend or family	8.3%	12.2%	7.3%	9.6%	7.3%	9.8%	3.8%***	11.9%***	8.8%
Another Parent	29.6%	26.5%	27%	30.5%	33.2%	26.2%	34.8%*	25.7%*	29.2%
Promotion 2: Which Channel
Website	68.2%	67.3%	63.5%	70.2%	64.8%	71.5%	65.8%	69.6%	68.1%
Social Media	43.4%	49%	48.2%	42.3%	44.6%	44.4%	48.7%	41.1%	44.0%
Radio	19.3%	20.4%	24.8%	16.9%	23.3%	15.9%	19.0%	19.8%	19.5%
TV	27.1%	28.6%	37.2%***	22.4%***	33.7%***	22.0%***	26.6%	27.7%	27.3%
Brochure	68.8%	63.3%	59.9%*	72.1%*	63.2%	72.0%	64.6%	70.4%	68.1%
Billboard	10.8%	12.2%	13.1%	9.9%	12.4%	9.8%	13.3%	9.5%	10.9%
Place: Where Receive
Center focused on SU	7.2%	8.2%	11.7%*	5.1%*	9.3%	5.6%	4.4%	9.1%	7.3%
Center focused on MH	18.5%	14.3%	20.4%	16.9%	18.7%	17.3%	28.5%***	11.5%***	18.0%
Pediatrician or primary care	8.0%	16.3%	8.0%	9.6%	6.7%	11.2%	5.1%*	11.5%*	9.0%
Center focused adolescents	53.9%	42.9%	44.5%*	56.3%*	49.2%	55.1%	51.9%	53.0%	52.6%
Teen’s school	1.1%	0%	0.7%	1.1%	1.0%	0.9%	0.0%	1.6%	1.0%
Price 1: Willing to Commute
Mean (in minutes)	37.4	38.9 ghgj	37.8	37.4	36.4	38.6	34.8*	39.3*	37.6
Price 2: Willing to Pay
Mean (in $)	44.5	41.5	37.8***	47.2***	37.0***	50.5***	42.1	45.4	42.1

Note. SU = substance use; MH = mental health; BA = bachelor’s degree

^†trend p < .10,

^*p < .05,

^**p < .01,

^***p < .001