Table 1. Means and Standard Deviations for Risk Perceptions – Label-Only Conditions.

Label Condition (No Modified Risk Statement)	Sex	Smoking Status	Risk Perception M (SD)	Significance of Planned Comparisons
FDA Text 12 Point	Men	Cigarette Smoker	2.27 (.65)	*FDA12-pt,M,NCS
		Not Cigarette Smoker	2.79 (.43)	*FDA12-pt,M,CS, **FDA12-pt,W,NCS, **Abs,M,NCS
	Women	Cigarette Smoker	2.33 (.82)
		Not Cigarette Smoker	2.25 (.68)	**FDA12-pt,M,NCS, *FDA30%,W,NCS, +MarkT,W,NCS
FDA Text, 30% Pack	Men	Cigarette Smoker	2.67 (.50)	*FDA30%,W,CS, **Abs,M,CS, *MarkT,M,CS
		Not Cigarette Smoker	2.58 (.61)	*Abs,M,NCS
	Women	Cigarette Smoker	2.00 (.58)	*FDA30%,M,CS, **FDA30%,W,NCS, +MarkT,W,CS
		Not Cigarette Smoker	2.67 (.62)	*FDA12-pt,W,NCS, **FDA30%,W,CS
Abstract Warning	Men	Cigarette Smoker	2.00 (.41)	**FDA30%,M,CS
		Not Cigarette Smoker	2.13 (.52)	**FDA12-pt,M,NCS, *FDA30%,M,NCS, *Abs,W,NCS **MarkT,M,NCS
	Women	Cigarette Smoker	2.00 (.63)	*Abs,W,NCS, +MarkT,W,CS
		Not Cigarette Smoker	2.56 (.51)	*Abs,M,NCS, *Abs,W,CS
MarkTen Warning	Men	Cigarette Smoker	2.17 (.39)	*FDA30%,M,CS, **MarkT,M,NCS
		Not Cigarette Smoker	2.74 (.45)	**Abs,M,NCS, **MarkT,M,CS
	Women	Cigarette Smoker	2.57 (.54)	+FDA30%,W,CS, +Abs,W,CS
		Not Cigarette Smoker	2.64 (.50)	+FDA12-pt,W,NCS

Note.

FDA 12-pt = FDA text 12 point; FDA 30% = FDA text 30% of pack; Abs = Abstract Warning; MarkT = MarkTen Warning

M = Men; W = Women

CS = cigarette smoker; NCS = Not Cigarette Smoker

Asterisks denote statistically significant differences: ns = non-significant;

⁺p < .10;

^*p < .05;

^**p < .01;

^***p < .001

The last column identifies which conditions differ from the condition identified in the row. For example, in the first row, male, smokers who viewed the FDA text at 12-point were significantly different (p < .05) than male, non-smokers who viewed that same label.

Raw means are reported in Table 1. Significant differences are based on the least squares means.