. Author manuscript; available in PMC: 2019 Jul 29.

Published in final edited form as: Subst Use Misuse. 2018 Jan 3;53(9):1403–1410. doi: 10.1080/10826084.2017.1409765

Table 2.

Association between Membership in a Vulnerable Population Group and Ad Perceptions, Full Sample (n = 326)

	Ad Appeal	Excessive Drinking	Responsible Drinking	Alcohol Consumption
ICC	0.31	0.16	0.10	0.09
Fixed Effects
Intercept (β₀₀)	2.68 (0.13)^***	2.65 (0.12)^***	2.64 (0.09)^***	5.37 (0.33)^***
Individual Alcohol
History (β₀₁)	0.33 (0.09)^***	−0.10 (0.09)	0.16 (0.06)^*	0.72 (0.23)^**
MLPA (β₀₂)	0.11 (0.08)	0.02 (0.08)	0.04 (0.06)	0.20 (0.25)
Race (β₀₃)	−0.03 (0.10)	−0.13 (0.10)	−0.04 (0.07)	−0.19 (0.26)
Ethnicity (β₀₄)	0.15 (0.12)	0.03 (0.12)	0.02 (0.09)	0.22 (0.31)
Parental Alcohol
History (β₀₅)	−0.04 (0.09)	0.02 (0.09)	0.06 (0.07)	−0.26 (0.25)
Gender (β₀₆)	0.03 (0.08)	0.26 (0.08)^**	0.02 (0.06)	0.13 (0.22)
Random Effects
Intercept (τ)	0.36^***	0.24^***	0.09^***	1.10^***

p < 0.05

^**

p < 0.01

^***

p < 0.001

Reference groups = Over the legal purchase age, White, non-Hispanic, AUDIT Risk Category 1, neither parent with a history of excessive alcohol use, male