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. 2018 Jul 18;21(15):2893–2906. doi: 10.1017/S1368980018001660

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© The Authors 2018

This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Fig. 2 — Translating the demand effects into changes in iron-deficiency anaemia (IDA) prevalence among 6–23-month-old children from Faisalabad and Hyderabad districts, Pakistan. The figure shows that an increase in the consumption of fortified packaged complementary foods by 75 g (the recommended daily dose) shifts the Hb distribution to the right by 8·7 g/l and thus reduces the share of children with IDA by the area D. Area E represents the share of children with IDA who remain deficient even after the maximum intervention ( , limit mild anaemia; , limit moderate anaemia; , limit severe anaemia; , average Hb before intervention; , average Hb with intervention)

Inline graphic — Translating the demand effects into changes in iron-deficiency anaemia (IDA) prevalence among 6–23-month-old children from Faisalabad and Hyderabad districts, Pakistan. The figure shows that an increase in the consumption of fortified packaged complementary foods by 75 g (the recommended daily dose) shifts the Hb distribution to the right by 8·7 g/l and thus reduces the share of children with IDA by the area D. Area E represents the share of children with IDA who remain deficient even after the maximum intervention ( , limit mild anaemia; , limit moderate anaemia; , limit severe anaemia; , average Hb before intervention; , average Hb with intervention)