Table 3.
Odds Ratio and 95% Confidence Interval Representing the Likelihood That Interactive Features Were Observed on Each Type of Tobacco Brand Website
| Chat, blog, bulletin | User profile | Events | Interactive games | Contests | Request coupons | Select music | ||
|---|---|---|---|---|---|---|---|---|
| Cigarettes | — | — | — | — | — | — | — | |
| E-cigarettes | n = 699 | 0.93 (0.59–1.47) |
0.50* (0.33–0.75) |
0.74 (0.49–1.12) |
0.09* (0.04–0.19) |
0.23* (0.15–0.35) |
0.35* (0.24–0.52) |
0.27* (0.14–0.54) |
| Cigars | n = 699 | 0.63 (0.35–1.13) |
0.35* (0.21–0.59) |
1.86* (1.18–2.93) |
0.24* (0.12–0.47) |
0.48* (0.31–0.76) |
0.09* (0.05–0.17) |
2.65* (1.58–4.46) |
| Smokeless | n = 699 | 1.49 (0.89–2.50) |
1.18 (0.74–1.87) |
0.45* (0.26–0.80) |
0.23 (0.11–0.46) |
0.58 (0.36–0.92) |
1.51 (0.93–2.46) |
0.17* (0.06–0.50) |
n = total website visits during study period, cigarettes served as reference group, *p < .007 based on Bonferroni correction.