Table 5.
Beliefs Associated With Interest in Using a Hypothetical Less Harmful MRTP (Weighted)
| Item | Not interested | Interestedb | Single predictor | All predictorsc |
|---|---|---|---|---|
| All scale response options range from 1 to 4, with 4 being most affirmativea | M (SE)a | M (SE)a | B (95% CI) | B (95% CI) |
| Never smokers R2 = .18 | ||||
| Smoking is not changeable | 3.32 (0.04) | 2.53 (0.21) | −0.16 (−0.27, −0.05)** | −0.06 (−0.13, 0.01)# |
| Harm beliefs | ||||
| Some cigs less harmful?—Yes | 93% | 7% | Referent | Referent |
| Some cigs less harmful?—No | 92% | 8% | 0.05 (−0.12, 0.21) | 0.06 (−0.10, 0.23) |
| 10 cigarettes/d harm | 3.93 (0.02) | 3.62 (0.23) | 0.16 (−0.68, 0.12) | −0.46 (−1.04, 0.13) |
| Tobacco chemical beliefs | ||||
| Think about chemicals | 1.75 (0.04) | 2.01 (0.25) | 0.06 (−0.04, 0.16) | 0.01 (−0.05, 0.08) |
| Low chemical products possible | 2.25 (0.05) | 2.97 (0.21) | 0.10 (0.03, 0.18)** | 0.01 (−0.05, 0.07) |
| Cancer beliefs | ||||
| Behavior does not cause cancer | 2.70 (0.04) | 2.62 (0.19) | 0.01 (−0.08, 0.10) | −0.03 (−0.15, 0.08) |
| Everything causes cancer | 2.43 (0.04) | 2.60 (0.22) | 0.05 (−0.05, 0.15) | 0.07 (−0.01, 0.14)# |
| Prevention is impossible | 1.98 (0.04) | 2.29 (0.23) | 0.12 (−0.01, 0.24)# | 0.05 (−0.08, 0.18) |
| Recommendations confusing | 2.96 (0.04) | 2.98 (0.20) | 0.02 (−0.09, 0.12) | 0.01 (−0.05, 0.08) |
| Former smokers R2 = .08 | ||||
| Smoking is not changeable | 3.41 (0.05) | 2.86 (0.18) | −0.17 (−0.29, −0.05)** | −0.10 (−0.24, 0.04) |
| Harm beliefs | ||||
| Some cigs less harmful?—Yes | 84% | 16% | Referent | Referent |
| Some cigs less harmful?—No | 93% | 7% | −0.22 (−0.43, −0.02)* | −0.17 (−0.44, 0.10) |
| 10 cigarettes/d harm | 3.82 (0.02) | 3.72 (0.07) | −0.20 (−0.40, 0.01)# | −0.17 (−0.43, 0.10) |
| Tobacco chemical beliefs | ||||
| Think about chemicals | 1.92 (0.06) | 2.39 (0.21) | 0.07 (−0.01, 0.14)# | 0.04 (−0.06, 0.15) |
| Low chemical products possible | 2.47 (0.05) | 2.93 (0.16) | 0.08 (0.02, 0.14)** | 0.03 (−0.03, 0.09) |
| Cancer beliefs | ||||
| Behavior does not cause cancer | 2.58 (0.05) | 2.44 (0.19) | −0.01 (−0.11, 0.10) | −0.03 (−0.16, 0.10) |
| Everything causes cancer | 2.57 (0.06) | 2.66 (0.16) | 0.02 (−0.06, 0.11) | 0.04 (−0.04, 0.12) |
| Prevention is impossible | 1.96 (0.04) | 2.08 (0.15) | 0.05 (−0.05, 0.15) | 0.02 (−0.15, 0.18) |
| Recommendations confusing | 2.96 (0.06) | 2.95 (0.18) | −0.01 (−0.11, 0.09) | 0.01 (−0.08, 0.10) |
| Smokers R2 = .29 | ||||
| Smoking is not changeable | 3.01 (0.11) | 2.76 (0.09) | −0.23 (−0.39, −0.08)** | −0.30 (−0.51, −0.09)** |
| Harm beliefs | ||||
| Some cigs less harmful?—Yes | 47% | 53% | Referent | Referent |
| Some cigs less harmful?—No | 48% | 52% | 0.05 (−0.50, 0.61) | 0.37 (−0.21, 0.94) |
| 10 cigarettes/d harm | 3.64 (0.06) | 3.70 (0.05) | 0.09 (−0.20, 0.37) | −0.04 (−0.38, 0.30) |
| Tobacco chemical beliefs | ||||
| Think about chemicals | 2.55 (0.12) | 2.68 (0.10) | 0.05 (−0.10, 0.21) | 0 (−0.20, 0.19) |
| Low chemical products possible | 2.55 (0.17) | 3.31 (0.09) | 0.33 (0.18, 0.48)*** | 0.36 (0.18, 0.53)*** |
| Cancer beliefs | ||||
| Behavior does not cause cancer | 2.63 (0.12) | 2.60 (0.10) | −0.03 (−0.20, 0.14) | −0.03 (−0.24, 0.18) |
| Everything causes cancer | 2.81 (0.17) | 2.77 (0.07) | −0.02 (−0.21, 0.16) | −0.07 (−0.25, 0.11) |
| Prevention is impossible | 2.27 (0.15) | 2.07 (0.09) | −0.08 (−0.27, 0.10) | −0.18 (−0.37, 0.01)# |
| Recommendations confusing | 2.99 (0.15) | 3.13 (0.08) | 0.08 (−0.16, 0.31) | 0.03 (−0.22, 0.28) |
CI, confidence interval; MRTP, modified risk tobacco product.
aExcept for whether or not they believed some cigarettes were less harmful than others.
bResponded they were Somewhat likely or Very likely to use the product.
# p < .10. *p < .05. **p < .01. ***p < .001.