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. 2018 Sep 19;9:1645. doi: 10.3389/fpsyg.2018.01645

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Copyright © 2018 Sanders and van Krieken.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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Still from the Pickwick story showing the mother opening the packaging and revealing the customized question printed on the tea bag label. Image reproduced with the permission of Jacobs Douwe Egberts.