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. 2018 Sep 26;13(9):e0203694. doi: 10.1371/journal.pone.0203694

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© 2018 Davies et al

This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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Fig 2 — a) Bar lengths are an index representing the average monthly web search interest in species between January 2004 and December 2014 on Google. Numbers represent the rank order of mean monthly web search interest. Web search interest was collated for the scientific, and all alternative English, French and Spanish common names as given by the IUCN red list. Inset, the top 30 most popular Mammals (b), Reptiles (c), Fish (d), Amphibians (e) and Birds (f).