Table 2.

Characterization of the dataset mean (std).

Attribute	Event	Link	Note	Photo	Status	Video	Total
Likes	3.8 (4.3)	5.2 (6.1)	2.3 (3.2)	12.0 (12.8)	4.6 (6.5)	6.1 (6.4)	6.4 (8.6)
Comments	0.3 (0.6)	0.8 (1.9)	0.4 (1.0)	2.6 (5.3)	2.9 (5.9)	0.8 (1.8)	2.1 (4.9)
Reactions	3.9 (4.3)	5.3 (6.3)	2.3 (3.2)	12.2 (13.1)	4.7 (6.6)	6.1 (6.5)	6.5 (8.7)
Shares	4.1 (9.7)	0.0 (0.4)	0.0 (0.0)	0.9 (4.9)	0.1 (1.4)	0.4 (3.0)	0.3 (2.7)
Engagement	8.3 (9.5)	6.2 (6.9)	2.8 (3.6)	15.6 (17.4)	7.7 (10.3)	7.3 (9.4)	8.9 (11.8)
Instances	34	1063	9	792	1787	232	3917