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. 2018 Oct 1;10:25. doi: 10.1186/s13089-018-0106-3

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© The Author(s) 2018

Open AccessThis article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

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Fig. 1 — Disruptive innovation. The graph outlines how the disruptive innovation enters the market in it’s own trajectory to the right of the original technology trajectory. Improvement of the original technology within one trajectory is considered sustaining innovation. From Christensen, Clayton M.: The innovator’s dilemma: when new technologies cause great firms to fail (1997)