TABLE 4.
Exposure to community mobilization activities and mass media among mothers with children aged 0–23.9 mo, by program group and survey round1
| Endline 2014 (T2) | Follow-up 2016 (T3) | |||||
|---|---|---|---|---|---|---|
| Intensive | Nonintensive | Intensive | Nonintensive | Intensive | Nonintensive | |
| Indicator | (n = 1001) | (n = 1000) | (n = 1200) | (n = 1200) | T3 – T2 | T3 – T2 |
| Exposure to CM | ||||||
| Watched video show in last 1 y | 29.3*** | 0.8 | 3.6** | 0.8 | −25.7# | 0.0 |
| Attended popular theatre in last 1 y | 13.8*** | 0.5 | 7.2** | 0.6 | −6.6# | 0.1 |
| Exposure to MM2 | ||||||
| Ever watched TVC1 | 67.9 | 61.3 | 67.1 | 59.8 | −0.8 | −1.5 |
| Ever watched TVC2 | 64.6 | 56.3 | 62.3 | 53.8 | −2.3 | −2.5 |
| Ever watched TVC3 | 47.9* | 33.6 | 28.1 | 22.6 | −19.8# | −11.0 |
| Ever watched TVC4 | 66.7 | 60.6 | 69.1 | 60.3 | 2.4 | −0.3 |
| Ever watched TVC5 | 58.8 | 48.6 | 51.7 | 44.7 | −7.1 | −3.9 |
| Ever watched TVC6 | 58.2 | 48.2 | 58.3 | 49.8 | 0.1 | 1.6 |
| Ever watched TVC7 | 61.8* | 51.2 | 59.8 | 53.0 | −2.0 | 1.8 |
1Values are percentages. *,**,***Different from nonintensive at that time: *P < 0.05, **P < 0.01, ***P < 0.001. #Significant change from endline to follow-up: #P < 0.05. CM, community mobilization; MM, mass media; T, time; TVC, television commercial/spot.
2TVC1, early initiation of breastfeeding; TVC2, exclusive breastfeeding; TVC3, importance of good nutrition for brain development; TVC4, feeding animal source food; TVC5, frequency and quantity of complementary feeding; TVC6, feeding children with poor appetite; TVC7, handwashing.