Table 6.

Characterizing patient preferences for effect measures

Scenario	% of Patients:
	Preferring standard medication	Preferring new medication	Preferring neither	Requesting more information
“The new medication is 3 times more likely to cause liver damage than the standard medication”	100%	0%	0%	0%
“1 out of a million people who take the standard medication get liver damage; and 3 out of a million people who take the new medication get liver damage”	57%	30%	0%	14%
“1 out of 1000 people who take the standard medication get liver damage; and 3 out of 1000 people who take the new medication get liver damage”	96%	0%	0%	4%
“1 out of 10 people who take the standard medication get liver damage; and 3 out of 10 people who take the new medication get liver damage”	82%	0%	18%	0%