Table 1.

Descriptive statistics and correlations among variables (N = 329)

	M	SD	1.	2.	3.	4.	5.	6.	7.	8.
1. Attribute attitudes	2.80	0.25	–
2. Descriptive norm	8.84	1.62	.21**	–
3. Town hall shared WOM	−0.65	0.76	.11	.03	–
4. Town hall heard WOM	−0.60	0.80	−.03	.02	−.23**	–
5. Earlier adopter	3.08	1.39	.01	.20**	.15**	.11*	–
6. Economic resources	1.93	1.24	.10	.10	.09	.03	.07	–
7. Intention to adopt	4.78	0.73	.23**	.32**	.05	−.18*	.11*	.17**	–
8. Intention to maintain	4.82	0.52	.26**	.28**	.11	−.05	.04	.14**	.30**	–
9. Intention to talk	2.79	0.46	.59**	.07	.19**	.03	.11*	.11*	.15**	.24**

* p < .05, ** p < .01.