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. 2018 Sep 25;6(3):E412–E422. doi: 10.9778/cmajo.20180025

Table 2:

Factors associated with support for tobacco marketing and sales bans

Factor Ban on promotional marketing of cigarettes/tobacco*
n = 3009
Total ban on cigarettes/tobacco within 10 yr if government provides cessation assistance*
n = 3013
Require sale of cigarettes in plain packages*
n = 3018



% support OR (95% CI) % support OR (95% CI) % support OR (95% CI)
Sex

 Female 56.0 1.00 42.2 1.00 28.5 1.00

 Male 60.1 1.14 (0.95–1.36) 44.6 1.08 (0.91–1.29) 29.1 1.01 (0.83–1.22)

Age group, yr

 18–24 62.9 1.00 44.0 1.00 38.8 1.00

 25–39 60.7 0.84 (0.64–1.11) 47.6 1.28 (0.98–1.67) 31.2 0.78 (0.59–1.02)

 40–54 57.0 0.78 (0.59–1.03) 42.2 1.09 (0.83–1.44) 28.9 0.75 (0.57–1.00)

 ≥ 55 55.7 0.82 (0.61–1.11) 40.8 1.15 (0.86–1.54) 21.7 0.56 (0.40–0.77)

Ethnicity

 White 58.0 1.00 42.3 1.00 27.9 1.00

 Other 61.1 1.01 (0.78–1.32) 50.6 1.39 (1.07–1.79) 34.2 1.23 (0.94–1.60)

Household income

 Low 52.5 1.00 41.9 1.00 29.4 1.00

 Moderate 58.5 1.13 (0.87–1.46) 45.0 1.06 (0.82–1.37) 29.0 1.03 (0.78–1.37)

 High 62.7 1.22 (0.95–1.57) 44.5 1.07 (0.84–1.38) 30.0 1.04 (0.79–1.38)

 No answer 45.9 0.77 (0.53–1.12) 36.2 0.82 (0.56–1.21) 18.4 0.61 (0.39–0.96)

Education level

 Low 50.0 1.00 41.5 1.00 27.5 1.00

 Moderate 57.3 1.16 (0.93–1.44) 43.7 1.00 (0.81–1.24) 27.4 0.95 (0.74–1.21)

 High 69.0 1.73 (1.32–2.27) 45.6 1.02 (0.78–1.32) 32.9 1.12 (0.85–1.48)

Province/region

 Quebec 69.4 1.00 50.1 1.00 37.8 1.00

 Atlantic 58.6 0.65 (0.44–0.95) 43.2 0.73 (0.50–1.06) 29.2 0.71 (0.47–1.09)

 Ontario 53.8 0.49 (0.38–0.62) 43.7 0.73 (0.58–0.92) 26.9 0.60 (0.47–0.77)

 Prairie 58.0 0.63 (0.43–0.91) 43.2 0.79 (0.54–1.17) 20.2 0.43 (0.28–0.68)

 Alberta 47.9 0.37 (0.26–0.51) 30.8 0.41 (0.29–0.58) 21.0 0.44 (0.31–0.63)

 British Columbia 60.9 0.66 (0.48–0.91) 44.6 0.78 (0.57–1.05) 30.3 0.70 (0.50–0.96)

Smoking status

 Less than daily smoker 70.2 1.00 50.5 1.00 37.1 1.00

 Daily smoker 53.9 0.57 (0.45–0.74) 40.9 0.58 (0.46–0.74) 25.7 0.62 (0.48–0.80)

E-cigarette use status

 Never tried 59.7 1.00 44.1 1.00 26.5 1.00

 Tried but does not currently use 54.3 0.80 (0.61–1.05) 38.0 0.79 (0.60–1.04) 23.6 0.86 (0.63–1.17)

 Less than weekly user 59.1 0.85 (0.68–1.07) 43.2 0.89 (0.71–1.12) 31.2 1.06 (0.83–1.37)

 Weekly user 59.5 0.89 (0.65–1.22) 53.8 1.38 (1.03–1.86) 38.7 1.54 (1.12–2.11)

 Daily user 59.3 0.83 (0.57–1.20) 54.8 1.39 (0.99–1.95) 41.9 1.63 (1.15–2.32)

No. of cigarettes per day

 ≤ 10 64.9 1.00 45.7 1.00 32.4 1.00

 11–20 52.4 0.78 (0.61–0.98) 40.5 1.03 (0.81–1.31) 24.6 0.96 (0.73–1.25)

 21–30 46.9 0.64 (0.47–0.88) 42.9 1.17 (0.85–1.61) 24.4 0.98 (0.68–1.41)

 > 30 49.8 0.85 (0.44–1.64) 40.2 1.12 (0.58–2.18) 28.7 1.17 (0.57–2.39)

Plans to quit in next 6 mo

 No 50.0 1.00 30.5 1.00 25.1 1.00

 Yes 61.6 1.92 (1.56–2.36) 48.4 2.40 (1.94–2.96) 30.3 1.34 (1.07–1.69)

Note: CI = confidence interval, OR = odds ratio.

*

Logistic regression models controlled for sex, age group, ethnicity, household income, education level, province/region, smoking status, e-cigarette use status, number of cigarettes smoked per day, plans to quit in next 6 months, perception of societal attitudes toward smoking and belief that smokers are increasingly marginalized.