Table 2. Exploratory factor analyses item loadings (Varimax rotation) (N Training = 824).
No. | Item |
Factor1 Show approval |
Factor2 Argue |
Factor 3 Gain attention |
Factor 4 Entertain |
---|---|---|---|---|---|
1. | To show that I saw the tweet | ||||
2. | To make more people see the tweet | ||||
3. | To Spread knowledge | ||||
4. | To entertain | 0.88 | |||
5. | To share a funny joke | 0.90 | |||
6. | To make my own twitter feed look good | ||||
7. | To add my thoughts to a tweet | 0.70 | |||
8. | To get my followers to join the discussion | ||||
9. | To say that I agree with the tweet | ||||
10. | To argue against a tweet that I disagree with | 0.72 | |||
11. | To introduce my followers to the tweeter | 0.70 | |||
12. | To show my support for the tweeter | 0.77 | |||
13. | To show my followers that I like the tweeter | 0.73 | |||
14. | To show my followers how I feel about an issue | ||||
15. | To tell my followers about an event | ||||
16. | To gain new followers | 0.74 | |||
17. | To get someone's attentions | 0.71 | |||
18. | To save tweets so I can find them again | ||||
19. | Because I trust the tweeter |
Exploratory Factory Analysis resulted in 4 interpretable factors. Colored cells indicate factor loadings ≥ 0.7 for the corresponding items (Column 1).