Table 3. Confirmatory factor analyses item loadings, and Cronbach coefficient alpha for 4 factors. (NValidation = 366).
Item |
Factor1 Show approval |
Factor2 Argue |
Factor 3 Gain attention |
Factor 4 Entertain |
---|---|---|---|---|
To entertain | 0.93 | |||
To share a funny joke | 0.77 | |||
To add my thoughts to a tweet | 0.70 | |||
To argue against a tweet that I disagree with | 0.71 | |||
To introduce my followers to the tweeter | 0.71 | |||
To show my support for the tweeter | 0.73 | |||
To show my followers that I like the tweeter | ||||
To gain new followers | 0.81 | |||
To get someone's attentions | 0.83 | |||
Cronbach’s alpha | 0.81 | 0.60 | 0.84 | 0.80 |
Spearman-Brown co-efficient | - | 0.69 | 0.89 | 0.86 |
Average variance extracted | 0.60 | 0.42 | 0.67 | 0.73 |
Colored cells indicate factor loadings ≥ 0.7 for the corresponding items (Column 1). Cronbach’s alpha (above) indicate reliability coefficients for each factor in the Confirmatory Factor Analysis. Spearman-Brown co-efficient is reported for two-item factors. Average variance extracted explain the extent to which each factor explains the variance of its indicators.