Table 3.
Recall of the placement and timing of gambling advertising on media channels
| Gender | Age | Total (n = 111) | |||
|---|---|---|---|---|---|
| Male (n = 66) | Female (n = 45) | 11–12 (n = 55) | 13–16 (n = 56) | ||
| Recall of the placement of gambling advertising, n (%) | |||||
| Television | 58 (87.9) | 43 (95.6) | 50 (90.9) | 51 (91.1) | 101 (91.0) |
| YouTube | 25 (37.9) | 15 (33.3) | 17 (30.9) | 23 (41.1) | 40 (36.0) |
| 10 (15.2) | 4 (8.9) | 4 (7.3) | 10 (17.9) | 14 (12.6) | |
| Website | 8 (12.1) | 2 (4.4) | 4 (7.3) | 6 (10.7) | 10 (9.0) |
| Snapchat | 4 (6.1) | 1 (2.2) | 0^ | 5 (8.9) ^ | 5 (4.5) |
| At game | 3 (4.5) | 2 (4.4) | 2 (3.6) | 3 (5.4) | 5 (4.5) |
| 3 (4.5) | 1 (2.2) | 1 (1.8) | 3 (5.4) | 4 (3.6) | |
| A team app | 2 (3.0) | 0 | 2 (3.6) | 0 | 2 (1.8) |
| Other | 3 (4.5) | 3 (6.7) | 3 (5.5) | 3 (5.4) | 6 (5.4) |
| Time of day recalled seeing gambling advertising (in television programs), n (%) | |||||
| Morning | 9 (13.6)* | 1 (2.2)* | 5 (9.1) | 5 (8.9) | 10 (9.0) |
| Afternoon | 15 (22.7) | 11 (24.4) | 16 (29.1) | 10 (17.9) | 26 (23.4) |
| Early evening (before 8.30 pm) | 42 (63.6) | 33 (73.3) | 36 (65.5) | 39 (69.6) | 75 (67.6) |
| Evening (after 8.30 pm) | 28 (42.4) | 22 (48.9) | 22 (40.0) | 28 (50.0) | 50 (45.0) |
n = Number of participants, % = Column percentages
*Significance between genders at 0.05
^Significance between age groups at 0.05