Table 3. Consumer valuation for 8oz.
Packages of GM, Non-GM, and Unlabeled Edamame by Information Order Treatmenta.
| Proactive: None fb + fb - | Reactive: None fb – fb + | |||||
|---|---|---|---|---|---|---|
| GM Edamame | ||||||
| Mean | Median | Std. Dev. | Mean | Median | Std. Dev. | |
| Round 1 | $1.00 | $0.75 | $1.11 | $1.08 | $1.00 | $1.00 |
| Round 2 | $0.98 | $0.75 | $1.15 | $0.82 | $0.50 | $0.93 |
| Round 3 | $0.78 | $0.25 | $0.93 | $0.85 | $0.50 | $0.97 |
| Non-GM Edamame | ||||||
| Mean | Median | Std. Dev. | Mean | Median | Std. Dev. | |
| Round 1 | $1.28 | $1.00 | $1.03 | $1.52 | $1.50 | $1.19 |
| Round 2 | $1.23 | $1.00 | $1.00 | $1.54 | $1.40 | $1.18 |
| Round 3 | $1.37 | $1.00 | $1.17 | $1.51 | $1.28 | $1.17 |
| Unlabeled Edamame | ||||||
| Mean | Median | Std. Dev. | Mean | Median | Std. Dev. | |
| Round 1 | $0.89 | $0.75 | $0.94 | $1.12 | $1.00 | $0.99 |
| Round 2 | $0.87 | $0.50 | $0.94 | $1.00 | $0.88 | $0.98 |
| Round 3 | $0.94 | $1.00 | $1.01 | $0.98 | $0.90 | $0.99 |
a Information order treatment was no information (None) for first round bids, followed by (fb) positive (+) information prior to 2nd round bids fb negative(-) information prior to 3rd round bidding in the first treatment. The second treatment reversed the information treatment prior to 2nd and 3rd round bidding as indicated (Table 1).