Table 5. Effect of information strategy on valuation of GM edamame.
| Proactive | Reactive | Pooled | |
|---|---|---|---|
| Coefficient (Std. Err.) | Coefficient (Std. Err.) | Coefficient (Std. Err.) | |
| Positive 1st | -0.07 (0.14) | -- | -0.06 (0.13) |
| Negative 2nd | -0.40 (0.14)*** | -- | -0.39 (0.14)*** |
| Negative 1st | -- | -0.42 (0.12)*** | -0.42 (0.12)*** |
| Positive 2nd | -- | -0.35 (0.12)*** | -0.35 (0.12)*** |
| Gender | -0.94 (0.59) | 0.07 (0.43) | 0.01 (0.35) |
| Age | -0.04 (0.02)* | 0.02 (0.02) | -0.01 (0.01) |
| Education | -0.06 (0.21) | -0.06 (0.15) | -0.07 (0.12) |
| Income | -0.14 (0.13) | 0.01 (0.08) | -0.04 (0.07) |
| Children | 0.88 (0.51)* | -0.62 (0.37)* | -0.04 (0.32) |
| BFrequency | -0.08 (0.39) | 0.43 (0.29) | 0.37 (0.25) |
| Knowledge | -0.39 (0.28) | 0.17 (0.21) | -0.10 (0.17) |
| Attitude | -1.01 (0.51)** | -0.78 (0.39)** | -0.75 (0.33)** |
| Treatment 2 | -- | -- | 0.30 (0.32) |
| Intercept | 6.86 (2.38)*** | 1.10 (1.58) | 3.36 (1.44)** |
| N. of Obs. | 171 | 180 | 351 |
| Log likelihood | -167.72 | -180.52 | -357.87 |
Note:
*, **, and *** denote significance levels at 10%, 5%, and 1%, respectively. Positive 1st and Negative 1st represent the information provided first in each treatment. Positive 2nd and Negative 2 nd denote the information provided later in each treatment. See also Tables 1 and 2 for information strategy and variable descriptions.