Table 7. Effects of information on incidence of choosing GM edamame.
| Proactive | Reactive | |||
|---|---|---|---|---|
| (1) Probability of Choosing GM relative to Non-GM | (2) Probability of Choosing GM relative to Unlabeled | (3) Probability of Choosing GM relative to Non-GM | (4) Probability of Choosing GM relative to Unlabeled | |
| Positive 1st | 0.16 (0.41) | -0.01 (0.44) | -- | -- |
| Negative 2nd | -1.00 (0.44)** | -0.64 (0.44) | -- | -- |
| Negative 1st | -- | -- | -0.42 (0.34) | -0.28 (0.34) |
| Positive 2nd | -- | -- | -0.30 (0.34) | 0.13 (0.35) |
| Gender | 2.00 (1.17)* | 1.71 (1.04)* | 1.36 (0.76)* | 0.47 (0.65) |
| Age | -0.02 (0.03) | -0.03 (0.03) | 0.03 (0.04) | -0.02 (0.03) |
| Education | -0.79 (0.41)* | -0.81 (0.39)** | 0.02 (0.26) | 0.10 (0.24) |
| Income | 0.09 (0.23) | 0.24 (0.23) | -0.03 (0.15) | -0.05 (0.13) |
| Children | 0.07 (0.95) | -0.52 (0.88) | 0.25 (0.63) | -0.69 (0.59) |
| BFrequency | -0.13 (0.83) | -0.81 (0.78) | -0.89 (0.69) | -0.66 (0.63) |
| Knowledge | 0.09 (0.51) | -0.41 (0.49) | -0.71 (0.37)* | -1.16 (0.39)*** |
| Attitude | -4.21 (1.35)*** | -4.03 (1.38)*** | -1.37 (0.71)* | 0.03 (0.57) |
| Intercept | 12.85 (4.83)*** | 16.21 (5.48)*** | 3.32 (2.85) | 5.10 (2.49)** |
| N. of Obs. | 171 | 171 | 180 | 180 |
| Log likelihood | -70.93 | -56.71 | -86.14 | -80.74 |
Note:
*, **, and *** denote significance levels at 10%, 5%, and 1%, respectively. Positive 1st and Negative 1st represent the information provided first in each treatment. Positive 2nd and Negative 2nd denote the information provided later in each treatment. See also Tables 1 and 2 for information strategy and variable descriptions.