Table 2.

Examples of commitments made to Tenderloin corner store owners participating in Healthy Retail San Francisco, 2016

Goal	Objective	Sample Activity
Physical store redesign for healthy retail	Design more vertical space and square footage for healthy products	Create new store schematic and review with store owner
	Remodel the store	Plan and implement store “reset” to install equipment, stock shelves, replace tobacco/alcohol/sugary beverage ads with health promotion materials
	Increase inventory of healthy food products	Meet with produce consultant, set up store vendor account, purchase produce based on customer survey
Increase sales and profits by engaging community and building awareness of healthy food	Evaluate product offerings	Conduct store standards assessment and provide feedback packet to store owner
	Increase community awareness, patronage, and assess customer preferences for healthy food	Draft and conduct customer survey, prepare report, and recommend new healthy products to store owner
	Expand customer base	Complete 2-4 marketing activities (e.g., flyering, promotions, taste testing)
Business strengthening	Ensure longevity of business in current space	Obtain a Disaster Recovery and Business Continuity Plan
	Increase skills in business fundamentals	Training on sales and customer service
	Improve financial management of business, inventory controls and sales tracking	Seminars on bookkeeping, accounting, budgeting, and financial management for small business
	Learn how to establish business credit	Counseling and assistance in accessing capital and preparing loan applications
	Develop skills with produce handling and merchandising	Training on produce handling and maintenance
	Evaluation and follow up	Monthly report card visits to evaluate performance