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. 2018 Aug 29;27(Suppl 1):s62–s69. doi: 10.1136/tobaccocontrol-2018-054315

Table 2.

Impact of lower risk and lower exposure claims

df Perceived quantity Perceived risk Use susceptibility
Adults Adolescents Adults Adolescents Adults Adolescents
F F F F F F
Experiment 1
 Risk claim 1 31.8** 21.5** 12.9** 10.1* 14.1** 0.4
 Product 2 50.0** 10.6** 19.7** 8.6** 31.4** 0.5
 Risk claim×product 2 1.6 0.7 0.3 1.5 0.2 1.2
Experiment 2
 Exposure claim 1 82.6** 35.3** 21.6** 5.2* 3.1 0.0
 Product 2 8.4** 5.5* 8.9* 2.9 30.6** 1.3
 Exposure claim×product 2 1.9 0.4 2.1 0.7 0.6 1.9

Experiment 1: n=2352 adults and 480 adolescents. Experiment 2: n=2445 adults and 489 adolescents. df=degrees of freedom.

*P<0.05, **P<0.001.