Fig. 1.

Endorsement of actual and mythical causes of cancer in England. *This is the percentage of participants who chose either ‘agree’ or ‘strongly agree’ for actual (CAM) or mythical (CAM-MYCS) cancer causes. PA, physical activity; HPV, Human Papillomavirus; FV, fruit and vegetable consumption; GM, genetically modified; EM, electromagnetic non-ionizing radiation of low and high frequencies such as WiFi and Radio/TV frequencies; CAM, Cancer Awareness Measure; CAM-MYCS, Cancer Awareness Measure—MYthical Causes Scale.