Table 2.

Actions for Strategic area 2 (improve quality of and consumer accessibility to healthy food choices)

Strategic area 2 – Improve quality of and consumer accessibility to healthy food choices
Main areas of intervention	Actions
Nutrition labelling on food	To encourage the use of additional nutritional information in food labelling in order to facilitate consumer’s food choices, namely by producing guidelines for the food sector operators
	To encourage the use of information regarding the trans fatty acid content as part of the nutritional information in food labelling
	To promote a public consumer information campaign about healthy eating, including information on nutritional labelling
Marketing to children of unhealthy foods	To encourage the adoption of measures by economic operators to restrict the marketing to children of food products high in salt, sugar, fat – namely trans fatty acids – and energy
	To encourage the adoption of measures by economic operators in order to limit commercial communication and advertising of food products with high amounts of salt, sugar, fat – namely trans fatty acids – and energy, during events involving underage people, such as sports, cultural, recreational and other activities
Communication about food and nutrition in public institutions	To use digital media to promote quality messages about healthy eating
	To developed initiatives in partnership with the agro-food sector with the aim of providing information about healthy eating at the points of sale
	To promote the presence of short and simple messages about healthy messages in the periodic documents for the general public by the ministries involved in the working group, whenever possible
Local strategies for the promotion of healthy eating	To promote the involvement of local authorities to provide information about healthy eating through their own tools and methods
	To promote the inclusion of healthy eating promotion initiatives in public health, physical activity and active aging promotion programmes of municipals
Dissemination of good practices for healthy eating promotion	To develop a platform for disseminating and monitoring the initiatives foreseen in this Integrated Strategy for the Promotion of Healthy Eating